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The Hungarian Roma-led NGO Romedia is a regional media organization, running media campaigns to promote awareness and understanding of the Roma community. They have decades of experience in designing Roma-inclusive media approaches and disseminating these messages through regional networks.
For the Freedom From Hate project, Romedia developed a campaign that targeted school segregation in Hungary and stereotypes against the Roma community. The campaign aimed to challenge the negative perceptions widespread among many Hungarians towards Roma parents and school children.
The campaign, focusing on an imaginary family, showed how both parents and children are subjected to discrimination and unfounded stereotypes by other parents and the school system.
The video was a tool for raising awareness about school segregation, online hate speech and bullying in general.
A perfect example of a visual campaign around a common theme, following a family and through their story addressing a crucial underlying problem in society, Romedia joined the dots with images that captured the complexities of the issue.
For those with experience in filmmaking and digital media, using high definition video and photography to tell a story of social exclusion and discrimination is the perfect way forward in today’s photo and video oriented world.